Insights
Ideas, frameworks and provocations about digital business.
Most transformation programs change the org chart and the vocabulary. Very few change what the customer experiences.
AI is a capability. Strategy is deciding where that capability changes the economics of your business.
Customers don't experience channels. They experience one relationship that keeps forgetting who they are.
Building is the most expensive way to learn something a conversation could teach you.
You can buy a lot of software and stay exactly as analogue as you were, only with better dashboards.